Building and Marketing Your Course Bundle
Turn Your Cookbook Idea into a Reality
Learn how to test your recipes and turn them into a published cookbook that you can market and sell!
Have you ever wondered about turning your recipes into a physical book that people can buy, but maybe the thought of figuring out how to develop a cookbook totally overwhelms you.
- How do I plan out and create recipes for my book?
- How do I test the recipes and make sure they will work in everyone's kitchen?
- How do I photograph my food?
- How do I get a barcode/actually sell the book?
- How do I get people to care and actually buy my book?
I hear you! That used to be me about a year ago, when my own cookbook: Everyday Sous Vide: It's All French To Me was just an idea in my head.
But now my book is out in the world and I want to show you exactly how you can create and craft your own cookbook!
In Building Your Cookbook, you will learn:
Lesson 1 – Introduction
- Learn how to get organized, use a project management tool, and create a timeline so you actually finish your book!
- Budgeting: Learn the details of exactly what it costs to publish your own cookbook and where you'll be spending your money
Lesson 2 – Determine your Topic
- Choosing a highly specific niche for your cookbook
- Learn how to use Google Analytics to think through topics
- Learn how to get feedback from your audience and gauge excitement for your topic
Lesson 3 – Book Structure
- How to outline your cookbook
- Learn how to save money and time by determining what you actually want in your book
- Learn cost vs. benefit of exactly what should be included in your book, based on POD (print on demand) standards
Lesson 4 - Recipe Development
- Develop recipes fit for a cookbook
- Learn how to test your recipes and make sure anyone can cook them
- My guide to creating a testing group and receive specific feedback from recipe testers
Lesson 5 - Photography
- Planning shoots for maximum efficiency
- Thinking through the types of photos you'll want to include
Lesson 6 - Writing Your Book
- Learn how to actually write a cookbook
- Talking about cookbook structure
- Learn how to find and work with an editor
Lesson 7 - Polish and Fine Tune
- My strategies for catching ALL the errors and thoroughly editing
- Checking for any final layout and design flaws before pressing go
Lesson 8 - Publish your book!
- Learn how to get an ISBN number/barcode for your book
- Self-publishing platforms and how to choose one
In addition to the course, I'm dishing up all my resources, including:
- A workbook
- A royalties calculator
- Recipe feedback form template
- Shot list template
- Recipe status tracker
In Marketing Your Cookbook, you will learn:
Lesson 1 – Pre-Pre-Launch Phase
- Learn how to craft a strategic marketing plan that takes you from pre-launch to post launch
- Learn how to start targeting your audience, even before launch
Lesson 2 – Pre-launch Phase
- The importance of email marketing (I know, you've heard it)
- Learn how to generate future cookbook buyers
- Craft the copy for your product sales page
- Email launch sequencing
- Learn how to get your first product reviews
- Find out what keywords and categories to target so people actually find your book online
- Learn how to approach influencers and pitch them to market your book
- Learn how to pitch yourself to podcasts, television, magazines and more (exact email templates I used to pitch myself included!)
Lesson 3 – Launch Phase
- Generate buzz about your book on launch day
- Learn how to prepare for television appearances: what to bring, what to wear and what to say.
- Learn how to use Amazon Marketing Services and determine where you should spend online advertising dollars
This course is closed for enrollment.
Chelsea Cole, food blogger behind A Duck’s Oven and author of Everyday Sous Vide: It’s All French to Me
By day, I’m the Director of Marketing for a sous vide company. Creating products that are appealing to consumers and marketing them is literally what I do for a living! More importantly, I’ve been food blogging for almost 10 years.
I self-published a cookbook myself a little over a year ago and have been approached with 3 cookbook offers since then. I’ve done multiple speaking appearances, cooking demos, podcast tapings, and TV spots in promotion of my book.
My mother in law told me as a teenager to “let them tell you no.” Like most of my peers, I suffer from imposter syndrome on a regular basis. But if there’s something I’m excited and passionate about, I don’t let fear hold me back. I do everything I can to make it happen for myself.
When I wrote my book, I had been a food blogger for 8 years and had always had the dream of writing my own cookbook. But what about, and why me? Then the topic hit me, and I knew I had to do it, but had no idea where to start. So I dove in, and with a lot of pain, time, and effort, figured it all out for myself. It’s the best thing I’ve ever done. Let’s accomplish the same for you.
Carly Jayne, graphic designer and food photographer
I have a BA in Fine Art, focusing on photography and art history and visual communication and 8 years of graphic design experience and photography experience. I am self taught via books, courses, and tutorials, but I mostly learned by seeing how my designs and photography worked or didn't work to drive sales and communicate information.
I didn't always work behind a desk, I didn't plan well for a career after college and I have spent a lot of time in restaurants working with people. The skills I gained during that time have given me a lot of versatility in the creative field, from customer service to patience to leadership. Later, I built up my design and photography skills, which keep on growing: each year I become a more defined and fluent visual communicator. Design is a form of customer service: if you communicate effectively, it makes it easier for your customer to determine what they want.
I believe you can make great work with very little. If you have a big dream, you should go for it: I've been there and I can help forge your own path so you don't have to go it alone.