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Determining and Validating Your Topic

Learn how to test your recipes and turn them into a published cookbook that you can market and sell!

Have you ever wondered about turning your recipes into a physical book that people can buy, but maybe the thought of figuring out how to develop a cookbook totally overwhelms you.

  • How do I plan out and create recipes for my book?
  • How do I test the recipes and make sure they will work in everyone's kitchen?
  • How do I photograph my food?
  • How do I get a barcode/actually sell the book?

I hear you! That used to be me about a year ago, when my own cookbook: Everyday Sous Vide: It's All French To Me was just an idea in my head.

But now my book is out in the world and I want to show you exactly how you can create and craft your own cookbook!

This Free Course is Lesson 2 of my "Build Your Cookbook" course (course coming soon!). In this free course, you'll learn:

  • How to choose a highly specific niche for your cookbook
  • How to use Google Analytics to determine the best topic for your book
  • How to get feedback from your audience and gauge excitement of your topic



This course will help you lay the groundwork to self-publish your own book! Determining a topic that will resonate with your audience can be challenging, but vetting your idea before pouring in months of work is so important.

I'll guide you through, step-by-step, and help you get ready to write your book!


Your Instructor


Chelsea Cole
Chelsea Cole

Chelsea Cole, food blogger behind A Duck’s Oven and author of Everyday Sous Vide: It’s All French to Me

By day, I’m the Director of Marketing for a sous vide company. Creating products that are appealing to consumers and marketing them is literally what I do for a living! More importantly, I’ve been food blogging for almost 10 years.

I self-published a cookbook myself a little over a year ago and have been approached with 3 cookbook offers since then. I’ve done multiple speaking appearances, cooking demos, podcast tapings, and TV spots in promotion of my book.

My mother in law told me as a teenager to “let them tell you no.” Like most of my peers, I suffer from imposter syndrome on a regular basis. But if there’s something I’m excited and passionate about, I don’t let fear hold me back. I do everything I can to make it happen for myself.

When I wrote my book, I had been a food blogger for 8 years and had always had the dream of writing my own cookbook. But what about, and why me? Then the topic hit me, and I knew I had to do it, but had no idea where to start. So I dove in, and with a lot of pain, time, and effort, figured it all out for myself. It’s the best thing I’ve ever done. Let’s accomplish the same for you.

Carly Jayne, graphic designer and food photographer

I have a BA in Fine Art, focusing on photography and art history and visual communication and 8 years of graphic design experience and photography experience. I am self taught via books, courses, and tutorials, but I mostly learned by seeing how my designs and photography worked or didn't work to drive sales and communicate information.

I didn't always work behind a desk, I didn't plan well for a career after college and I have spent a lot of time in restaurants working with people. The skills I gained during that time have given me a lot of versatility in the creative field, from customer service to patience to leadership. Later, I built up my design and photography skills, which keep on growing: each year I become a more defined and fluent visual communicator. Design is a form of customer service: if you communicate effectively, it makes it easier for your customer to determine what they want.

I believe you can make great work with very little. If you have a big dream, you should go for it: I've been there and I can help forge your own path so you don't have to go it alone.



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!