Tacdddius2iqykkd0xsb

Marketing Your Cookbook

Learn how to scream to the world that you have a cookbook and they should buy it!

So, you want to write a cookbook. Now, how do you make sure the world is ready and stoked to buy it?

There's work to be done from the moment you decide you're writing a cookbook through launch and beyond. You need to build an audience - the right audience, create a launch campaign, and pitch yourself like CRAZY to anyone and everyone who will listen.

After pushing "Publish" on my manuscript, I had a launch campaign completely ready to go, appeared at 3 local markets, had 3 podcast interviews, and multiple TV appearances. All of these things were essential in making sure the world new about my book!

And since I prepared for all of this ahead of the launch, none of it was stressful.

Well, other than being an introvert and having to, you know, show up and talk.

I want you to feel as prepared, excited, and secure when marketing your book!

In this class you will learn:

Lesson 1 – Pre-Pre-Launch Phase

  • Learn how to craft a strategic marketing plan that takes you from pre-launch to post launch
  • Learn how to start targeting your audience, even before launch

Lesson 2 – Pre-launch Phase

  • The importance of email marketing (I know, you've heard it)
  • Learn how to generate future cookbook buyers
  • Craft the copy for your product sales page
  • Email launch sequencing
  • Learn how to get your first product reviews
  • Find out what keywords and categories to target so people actually find your book online
  • Learn how to approach influencers and pitch them to market your book
  • Learn how to pitch yourself to podcasts, television, magazines and more (exact email templates I used to pitch myself included!)

Lesson 3 – Launch Phase

  • Generate buzz about your book on launch day
  • Learn how to prepare for television appearances: what to bring, what to wear and what to say.
  • Learn how to use Amazon Marketing Services and determine where you should spend online advertising dollars



 

Your Instructor


Chelsea Cole
Chelsea Cole

Chelsea Cole, food blogger behind A Duck’s Oven and author of Everyday Sous Vide: It’s All French to Me

By day, I’m the Director of Marketing for a sous vide company. Creating products that are appealing to consumers and marketing them is literally what I do for a living! More importantly, I’ve been food blogging for almost 10 years.

I self-published a cookbook myself a little over a year ago and have been approached with 3 cookbook offers since then. I’ve done multiple speaking appearances, cooking demos, podcast tapings, and TV spots in promotion of my book.

My mother in law told me as a teenager to “let them tell you no.” Like most of my peers, I suffer from imposter syndrome on a regular basis. But if there’s something I’m excited and passionate about, I don’t let fear hold me back. I do everything I can to make it happen for myself.

When I wrote my book, I had been a food blogger for 8 years and had always had the dream of writing my own cookbook. But what about, and why me? Then the topic hit me, and I knew I had to do it, but had no idea where to start. So I dove in, and with a lot of pain, time, and effort, figured it all out for myself. It’s the best thing I’ve ever done. Let’s accomplish the same for you.

Carly Jayne, graphic designer and food photographer

I have a BA in Fine Art, focusing on photography and art history and visual communication and 8 years of graphic design experience and photography experience. I am self taught via books, courses, and tutorials, but I mostly learned by seeing how my designs and photography worked or didn't work to drive sales and communicate information.

I didn't always work behind a desk, I didn't plan well for a career after college and I have spent a lot of time in restaurants working with people. The skills I gained during that time have given me a lot of versatility in the creative field, from customer service to patience to leadership. Later, I built up my design and photography skills, which keep on growing: each year I become a more defined and fluent visual communicator. Design is a form of customer service: if you communicate effectively, it makes it easier for your customer to determine what they want.

I believe you can make great work with very little. If you have a big dream, you should go for it: I've been there and I can help forge your own path so you don't have to go it alone.



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase and have gone through the entire course, contact us in the first 30 days and we will give you a full refund.

This course is closed for enrollment.